You're not alone. Most business owners work harder every year, but still feel out of control financially. More sales = more stress and less freedom.
Paying Yourself every month without fail
Knowing exactly where your money's going
Covering costs including tax - effortlessly
Growing profits - no matter your turnover
Becoming the Savvy CEO, making informed financial decisions
Building a business that supports your dream lifestyle, not drains it
Step by Step video Lessons:
Day 1; Intro - Principles & Financial Basics
Day 2: Instant Initial Assessment
Day 3: Profit First Set up
Day 4: Allocations, Roll Out & Rhythm
Day 5: Anomalies and Future Adjustments
Written Instructions for all 5 day lessons
Done for you templates, step by step guide with Profit First Calendar, Jargon ebook.
Profit First Calculator/Tracker & instructions
Free PDF Core Chapters of Profit First by Mike Michalowicz
BONUS: Profit First App link and Tutorials
Step by step video lessons
(no fluff, all action)
Written Instructions
Done for you templates, checklists and calculators
Support from Deb Halliday - UK's Profit First expert
Community of like minded business owners
Member-only Q & A and accountability
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“Deb and the team have helped me get to understand my finances and make me feel good about my business again. Extremely professional, knowledgeable and approachable. I hope to work together for years to come.”
Patrick - Climarite Ltd
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"You're like the special forces of accountants. you swoop in, rescue us and put us back on the right path."
Daniel- Natures Science Ltd
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Deb Halliday is a Certified Profit First Professional, Qualified Trainer, and Author. She is the Founder of The Accounts Ladies—an award-winning accountancy, bookkeeping, and financial coaching firm. With over 17 years’ experience, Deb has helped business owners take control of their finances, boost profits, and finally pay themselves what they deserve.
Profit First training is at the heart of Deb’s approach, empowering clients with a simple, proven cash management system that delivers real, lasting results. Think ABC: Accountants, Bookkeepers, and Coaches—all with a strong focus on business financial coaching and the Profit First method.
In 2025, Deb stepped away from day-to-day accountancy to reach more business owners through training, speaking, and her book, How to Build a Financially Healthy Business: Stress Less & Pay Yourself More. As part of the UK Profit First Professionals team and co-host of the Profit First Pathway group, Deb now teaches accountants, bookkeepers, coaches, how to implement Profit First and create businesses that thrive from day one.
Through The Accounts Office Training Academy, Deb offers practical training, resources, and tools to support trainers and coaches on their financial journey. Having blended her experience of working for a Central London Training Company in a previous career with her accountancy and bookkeeping experience, she’s known for her approachable, no-nonsense style—making business finance simple, actionable, and even enjoyable.
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