Build a Financially Healthy Business
Stress Less & Pay Yourself More
7-Day Free Trial
Losing sleep over your business finances?
Ever wish you could stop worrying about cashflow, tax, and “what if we can’t cover it this month”… and actually feel in control?
If any of these hit home, this programme was made for you:
Cashflow keeps you up at night, juggling bills and waiting for invoices
You’re not getting clear answers, and still feel “in the dark”
Tax or payroll feels like a looming threat
You’re unsure if your pricing covers everything, including profit
You’re chasing sales but still stressed, more revenue, more pressure
You want to grow, but your finances feel shaky
You don’t know what’s truly profitable
You’re missing a clear step-by-step roadmap
What you’ll be able to do after this programme
✔ Pay yourself consistently
Stop guessing what you can take. Build a plan you can rely on
✔ Optimise expenses without starving the business
Know what to keep, what to cut, and what to improve.
✔ Strengthen stability
Tax, debt, payroll, cashflow, handled with a system, not panic
✔ Build a growth + resilience roadmap
Targets, forecasts, monitoring, so growth feels intentional
✔ Make confident decisions based on financial data
Less emotional firefighting, more calm authority
More turnover won’t fix a stressed business
A financially healthy business needs a system
Most business owners aren’t struggling because they’re “bad with money”.
They’re struggling because nobody taught them a clear way to:
organise cashflow
pay themselves consistently
plan for tax
control expenses without panic-cutting
make decisions using simple financial signals
Financially Healthy Business gives you the system, the habits, and the roadmap
This programme wasn’t created for the internet
Financially Healthy Business was originally delivered as a £12,000 1-to-1 coaching programme inside Deb’s award-winning practice, The Accounts Ladies Ltd.
It’s the exact framework Deb and her team of business financial coaches used to guide clients through:
organising their money properly
paying themselves consistently
stabilising cashflow
making clearer, calmer business decisions
This wasn’t theory.
It was used week after week, client after client, inside a live practice.
Built from real client work, not assumptions
The programme has been shaped by:
real businesses at different stages
real financial pressures and constraints
real decisions business owners had to make
The structure, order, and focus of each module exists because it worked in practice, not because it sounded good on paper.
The outcomes you’ll see in this programme are the same outcomes Deb and her team helped clients achieve through 1-to-1 coaching.
Clearer cashflow.
More consistent owner’s pay.
Stronger financial stability.
Better decision-making.
You’ll see real examples of those results alongside this programme.
The results speak for themselves
A complete financial roadmap… delivered
step-by-step
You don’t just need “tips”.
You need structure, best practice habits, and a repeatable way to run your business finances without stress.
This programme is built to help you create a financially healthy business that supports your life — not one that drains it.
That’s where the Financially Healthy Business Programme comes in.
A 4-level, 12-module online course, structured as belt levels (Green, Blue, Brown, Black) mirroring Levels 1–4 from the book.
Now delivered as a structured online programme
What was once delivered privately, one-to-one, for £12,000 per year is now available as a clear, structured, self-paced programme, so more business owners can build financially healthy businesses without needing ongoing 1-to-1 support.
Same framework.
Same principles.
Same standards
Same results and outcomes
How you will learn:
real stories and scenario case studies
mindset explanations that help you stick with the habits
practical exercises you apply to your own business
resources to support implementation
Perfect For:
✔️ Business owners who want consistent pay without constant stress
✔️ Anyone who wants a clear system for cashflow, profit, expenses, and tax
✔️ Owners who are ready to build best-practice money habits
✔️ Business owners who want to grow, but want stable foundations first
What’s Inside the Programme
Each belt level builds on the last, using systems, best practices, and Profit First methodology, with case studies, mindset, explanations, exercises, and discipline tactics
You’ll work through 4 belt levels:
🟢 Green Belt: Cashflow & Profit Mastery (Level 1)
Bonus Module: Biz Money Mindset
Module 1: Let’s Get Your Cash Organised with Profit First
Module 2: Optimise Expenses for Maximum Profitability
🔵 Blue Belt: Personal & Business Stability (Level 2)
Module 3: Owner’s Pay
Module 4: Personal Debt Removal
Module 5: Business Debt Plan
Module 6: Pricing
🟤 Brown Belt: Optimisation & Growth (Level 3)
Module 7: Tax Essentials
Module 8: Performance Monitoring
Module 9: Growth
⚫ Black Belt: Risk Management & Strategic Planning (Level 4)
Module 10: Contingency & Risk
Module 11: Scale, Stick, or Exit?
Module 12: Roadmap
Each Module Includes:
Story led structured lessons
Clear explanations in plain English
Realistic examples (so it clicks)
Practical exercises (so you apply it)
Resources and next steps (so you implement it)
You get clearer, calmer, and more confident
Which means better decisions, stronger cashflow habits, and a business you can actually trust.
How the 7-Day Trial Works
1. Start Your 7-Day Trial
Get immediate access to the Financially Healthy Business programme and explore the content at your own pace.
2.Step inside the first belt level
Begin with the foundations, see how the programme is structured, and experience the story-led, practical learning style for yourself.
3.Apply what you learn to your own business
This isn’t a taster full of fluff. You’ll start organising your thinking, your numbers, and your decisions straight away.
3.Decide if it’s right for you
If the programme helps you create clarity and confidence around your business finances, simply continue after the trial.
If not, you can cancel during the trial, no pressure and no obligation.
What's in the trial
Immediate access to the programme platform
Full Money Mindset module content in green belt to experience properly
Practical exercises you can apply to your own business
Workbook Resource
A clear view of how the full programme supports long-term financial health
Cancel anytime during the trial. No commitment.
Why The Accounts Office Academy?
Clear, Practical Training Designed for Real UK Business Owners — Backed by 17 Years of Industry Experience
The Business Course Library gives your clients the clarity, confidence, and foundational knowledge they need to understand the essentials of running a small business in the UK.
Every lesson is written to be straightforward, accessible, and easy for business owners to apply.
No jargon. No overwhelm. Just practical guidance that supports your clients and reinforces the conversations you already have with them.
Created by Deb Halliday FIAB
Founder of The Accounts Office Academy
Founder of Award-Winning Practice The Accounts Ladies - Former Bookkeeping & Accountancy Practice Owner (Over 17 years - Est 2008)
Profit First Professional
Author of How to Build a Financially Healthy Business
Qualified Trainer • CPD-Approved Provider
Choosing the pricing option that’s right for you
All options follow the same structured learning path, starting at the beginning of the programme.
The difference is how fast you want results .
You can move through the programme module by module with monthly access, progress through a complete level with access released across 4 months, or access the full Financially Healthy Business programme immediately.
Whichever option you choose, you’ll follow the same learning sequence and receive practical, structured learning and resources designed to support better financial decision-making in your business.
£297 + VAT per month
Modules are released monthly over 12 months, giving you time to focus, apply, and build habits before moving on.
Included:
Access to one complete module per month
Modules released monthly in programme order
Clear explanations and real-world examples
Practical exercises applied to your own business
Resources to support implementation
Best for:
Business owners who want to learn steadily and apply one financial skill at a time.
Access lesson by lesson
Access level by level
£777
Levels are released monthly over 4 months, allowing you to embed each phase of the framework before progressing.
Included:
Access to one complete level per month
Levels are released monthly in the intended order
A structured progression through related financial topics
Practical exercises and supporting resources
Time to apply changes properly as you go
Best for:
Business owners ready to build stability and confidence step by step
Saving: £456
£2,997 + VAT
Full, immediate access to the entire Financially Healthy Business programme.
Included:
Instant access to all modules and resources
The full programme delivered in the recommended learning order
A complete financial roadmap you can revisit at any time
The best value and fastest path through the framework
Best for:
Business owners who want full visibility of the framework and the freedom to move at their own pace.
Savings:
£567 over the single lesson price and £111over the level price
Immediate Access to the full programme
Ready to build a financially healthy business?
If you want a business that pays you properly, feels stable, and supports your life, this is your next step
Testimonials
Patrick Connolly
Deb and the team have helped me get to understand my finances and make me feel good about my business again. Extremely professional, knowledgeable ans approachable. I hope to work together for years to come.
Gillian Kyle
My finances have never been so organised!
Sebastian Lopez
Amazing service, found it really easy working with Deb and Rebecca, they have been instrumental in the growth of my business there last few months.
My vision is coming to Life, it's really exciting!
Leo Live
I want to implement this in my graphic design business too!
Claire Lish
Absolutely fantastic service. Perfect for new businesses getting themselves established. we are so lucky to have them. Highly recommend.
Sophie Creasy
I'm so glad i saw you today, Honestly I could have cried. You were a breath of fresh air!
Your Questions Answered Here
1. Who is this programme designed for?
Financially Healthy Business is designed for business owners who want more control, clarity, and confidence around their finances. It’s particularly helpful if you’re profitable on paper but still feel uncertain, stressed, or reactive when making financial decisions. Or if you want to start with best practice systems in place.
Our courses are accredited by ACCA and AICPA, ensuring industry recognition and respect.
2. Is this relevant if I already have an accountant or bookkeeper?
Yes. This programme doesn’t replace your accountant or bookkeeper, it helps you understand your finances well enough to make better decisions and have more meaningful conversations with your professional support.
Absolutely! We offer introductory courses specifically designed for newcomers to the field.
3. How practical is the programme?
Very. Every lesson includes clear explanations, real-world examples, and practical exercises designed to be applied directly to your own business. This is about doing, not just watching. It is interactive not video led.
4. How much time do I need each month?
Most business owners spend an two to three hours of focused time working through each lesson and applying it to their business. The programme is designed to fit around a busy schedule and support steady, sustainable progress rather than overwhelm.
Yes, we host regular networking events, guest lectures, and seminars featuring accomplished accountants and financial experts from various sectors, giving students valuable opportunities to build professional connections
5. Is this suitable if I’m not “good with numbers”?
Absolutely. This programme is designed for business owners, not accountants. Everything is explained in plain English using stories, examples, and practical exercises, so you can understand and apply it without needing financial training..
Our online courses feature live lectures, interactive sessions, and real-time discussions with instructors.
6. How long will I have access to the content?
You’ll have lifetime access to the lessons and resources included in the version of the programme you purchase. This includes updates and improvements to that version, so you can revisit the material as your business evolves.
