Stop Watching Your Clients Struggle With Money
Give Them a System That Builds Profit, Confidence & The Freedom to Take Action
7-Day Free Trial
Help Your Clients Fix Cash Flow, Pay Themselves Properly, and Reduce Money Stress
While You Stay Focused on Coaching
Most coaching clients don’t struggle because they lack motivation, clarity, or ambition.
They struggle because their finances don’t yet give them the stability, confidence or freedom to move forward
Many of your clients recognise this pattern:
Cash flow keeps them up at night, juggling bills while waiting for invoices to land
They’re not getting clear answers and still feel “in the dark” about their numbers
Tax and payroll feel like looming threats rather than planned obligations
They’re unsure whether their pricing truly covers costs, owner’s pay, and profit
They’re chasing more sales, yet feeling more stressed, not more secure
Growth feels like pressure, not progress, because the money never feels settled
And that stress leaks into everything – confidence, decision-making, and progress in your coaching work.
Profit First® solves this at the root..
More turnover won’t fix a stressed business
A financially healthy business needs a system
Most business owners aren’t struggling because they’re “bad with money”.
They’re struggling because nobody taught them a clear way to:
organise cashflow
pay themselves consistently
plan for tax
control expenses without panic-cutting
make decisions using simple financial signals
Profit First® gives you the system, the habits, and the roadmap
Why Profit First® Works (and Why Clients Finally “Get It”)
Profit First® flips the traditional business formula on its head.
This single shift:
Forces profit to become a priority, not a hope
Creates instant awareness of what the business can actually afford
Builds healthy financial habits automatically
Reduces overwhelm and decision fatigue
Supports sustainable growth without burnout
It’s not about spreadsheets.
It’s about behaviour, boundaries, and clarity.
And that’s exactly why it pairs so well with coaching.
The Problem for Coaches
You know Profit First would help your clients make decisions and take action…
But you can't:
Teach or explain the methodology yourself
Risk misrepresenting a licensed system
Dilute your coaching by adding finance delivery
Position yourself as a Profit First provider when you’re not licensed
You want your clients supported properly and your integrity protected.
Listen to Mike Michalowicz - Author of Profit First
Profit First® with Deb Halliday (Certified Profit First Professional)
A licensed, client-facing Profit First® Foundations course delivered in collaboration with a Certified Profit First Professional.
You give your clients access to real Profit First education.
I provide, maintain, and license the content.
You stay in your lane.
Your clients get results faster, commit to decisions and take action.
You’ll see real examples of those results alongside this programme.
The Solution
How This Supports Your Coaching
When clients understand and apply Profit First®:
They stop firefighting cash flow
They pay themselves more consistently
They make calmer, clearer decisions
They feel safer investing in growth
They show up better in coaching
Which means:
Fewer money distractions in sessions
Deeper, more strategic conversations
Faster progress toward goals
This course creates the financial foundation so your coaching can do its best work.
Help your clients become financially confident — so you spend more time coaching and achieving results
What this means for you as a Coach
more strategic sessions
clients take action as cashflow is clear
Increased results as foundational standards are met
higher average coaching value
stronger referrals
reputation is enhanced with Profit First Professional collaboration
All without increasing your workflow
The outcomes you’ll see in this programme are the same outcomes Deb and her team helped clients achieve through 1-to-1 coaching.
Clearer cashflow.
More consistent owner’s pay.
Stronger financial stability.
Better decision-making.
The results speak for themselves
The course walks clients through
What Profit First® really is (and what it isn’t)
Why profit must come first to create stability
How to organise money using accounts or pots
How to work with human behaviour, not against it
How Profit First® supports both business and lifestyle
It’s clear, practical, and designed for real business owners, not accountants.
What Your Clients Learn Inside the Course
How You Can Use the Course (Licence-Safe Options)
Option 1 – Include It as a Bonus (Collaboration Model)
Include the course as a bonus inside your coaching programme and position iit clearly as a collaboration.
The course is fully online and interactive
There is no delivery, teaching, or facilitation required from you
There is no admin, hosting, or platform management
There is no ongoing support expected from you
Access, content, and updates are delivered by Deb Halliday (PFP)
You present the course as Profit First® training delivered in collaboration with a Certified Profit First Professional
.You add value to your offer.
I provide the Profit First® education.
How You Can Use the Course (Licence-Safe Options)
Option 2 – Recommend & Affiliate (Referral Model)
Recommend the course to your clients and earn recurring commission when they subscribe.
The course is fully online and self-serve
There is no delivery, admin, or client management for you
There is no support responsibility
Clients subscribe and pay directly
Access, updates, and delivery are managed by Deb Halliday (PFP)
You earn commission without hosting or maintaining anything
You recommend.
I handle everything else.
How the 7-Day Trial Works
Before committing, you can explore the course exactly as your clients would.
See the structure
Experience the learner journey
Decide how it fits into your coaching offer
No obligation.
Cancel anytime.
.Start Your Free Trial of Profit First® with Deb Halliday
Give your clients a proven financial system, protect your positioning, and strengthen your coaching without adding to your workload.
What's in the trial
Immediate access to the Profit First® course platform
The full client learning experience, presented exactly as it would be delivered to your clients
Practical, step-by-step exercises designed for real business owners
A downloadable PDF of core chapters of Profit First, trackers and guides to support understanding and application
A clear view of how Profit First® is introduced and applied in a client-friendly way
Marketing assets to promote your collaboration with Profit First Professional - Deb Halliday
The ability to cancel at any time during the trial, with no commitment
Choosing the right subscription that’s right for you
Unlimited client access while subscribed
No seat limits
Fully hosted interactive course
No delivery, admin, or support required from you
Access remains active for the full subscription term
Monthly - £197 +VAT
The Profit First® course is available on a monthly subscription , or as an
Annual £1,997 + VAT, ( 2 months free £394)
Created by Deb Halliday FIAB
Founder of The Accounts Office Academy
Founder of Award-Winning Practice The Accounts Ladies - Former Bookkeeping & Accountancy Practice Owner (Over 17 years - Est 2008)
Profit First Professional
Author of How to Build a Financially Healthy Business
Qualified Trainer • CPD-Approved Provider
Start Your Free Trial of Profit First® with Deb Halliday
Give your clients a proven financial system, protect your positioning, and strengthen your coaching without adding to your workload.
Important Licensing Clarity (So Everyone Stays Protected)
Profit First® is a licensed methodology.
This means:
Only Certified Profit First Professionals (PFPs) may market, train, or implement Profit First®
Coaches may not promote themselves as offering Profit First® unless separately licensed
This course:
Is created by Deb Halliday, Certified Profit First Professional
Remains under my licence and responsibility at all times
You collaborate with a PFP.
You do not become the Profit First provider.
Testimonials for Profit First
Gillian Kyle
My finances have never been so organised!
Patrick Connolly
Deb and the team have helped me get to understand my finances and make me feel good about my business again. Extremely professional, knowledgeable ans approachable. I hope to work together for years to come.
Leo Live
I want to implement this in my graphic design business too!
Sebastian Lopez
Amazing service, found it really easy working with Deb and Rebecca, they have been instrumental in the growth of my business there last few months.
My vision is coming to Life, it's really exciting!
Sophie Creasy
I'm so glad i saw you today, Honestly I could have cried. You were a breath of fresh air!
Claire Lish
Absolutely fantastic service. Perfect for new businesses getting themselves established. we are so lucky to have them. Highly recommend.
Your Questions Answered Here
1. Can I promote myself as offering Profit First® to my clients?
No. Profit First® is a licensed methodology and may only be marketed, taught, or implemented by a Certified Profit First Professional (PFP). As a coach, you position this course as Profit First® training delivered in collaboration with Deb Halliday, Certified Profit First Professional.
Our courses are accredited by ACCA and AICPA, ensuring industry recognition and respect.
2. Do I need to deliver or support the course for my clients?
No. The course is fully online and interactive. There is no delivery, facilitation, admin, or ongoing support required from you. All content, access, and updates are hosted and managed by Deb Halliday (PFP).
Absolutely! We offer introductory courses specifically designed for newcomers to the field.
3.Is there a limit to how many clients I can give access to?
No. There are no seat limits. You can give unlimited client access while your subscription remains active.
4. What happens if I cancel my subscription?
If your subscription is cancelled, access to the course is withdrawn for you and your clients. This is because the course is hosted and managed on our platform on your behalf.
Yes, we host regular networking events, guest lectures, and seminars featuring accomplished accountants and financial experts from various sectors, giving students valuable opportunities to build professional connections
5.Can my clients pay directly instead of being included in my coaching package?
Yes. If you choose the affiliate option, your clients can subscribe and pay directly. You simply recommend the course using your unique affiliate link, and we manage everything else.
Our online courses feature live lectures, interactive sessions, and real-time discussions with instructors.
6. Is this course white-labelled or brandable as my own?
.No. The course is not white-labelled and cannot be presented as your own content. It remains licensed Profit First® education delivered by Deb Halliday, Certified Profit First Professional.
Looking for a Deeper Partnership?
If you want to affiliate a broader, end-to-end financial programme rather than a single Profit First® course, you can instead partner on:
The Financially Healthy Business Program
My full signature programme covering mindset, Profit First®, expenses, performance, and sustainable growth.
(Details available separately.)
