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FOR BUSINESS OWNERS, ENTREPRENEURS, & COACHes
Your Accountant’s Filing Taxes, Not Growing Your Profits
From £450k to £1.1 Million in 18 months -
REAL CLIENT RESULTS!
I’m Deb Halliday, founder of an award-winning accountancy practice and Certified Profit First Professional—here’s the business advice they’re too busy to share!
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REGULAR PRICE: $260
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Are you stuck in a cycle of stress, chasing sales, but never seeing the profit you deserve?
You’re not alone. Most business owners are so focused on top-line revenue—hitting that £500K or £1M mark—that they miss the real game-changer: profit. I’d rather have a £500K business with £200K profit than a £1M business with £50K! But without the right roadmap, you’re left overworked, underpaid, and on the fast track to burnout.
THE PROBLEM
You’re working 60-hour weeks, but your bank account doesn’t reflect it—your accountant’s focused on tax returns, not your growth.
You don’t know your most profitable products, your break-even point, or how much to set aside for tax, profit, or even your own pay.
You’re scared of your numbers, leaving you in the dark—sleepless nights wondering if you’ll make payroll or cover that VAT bill.
The Solution
how to build a financially healthy business
This isn’t just a book—it’s your 12-step roadmap to financial clarity, control, and confidence. In 12 actionable chapters, I’ll guide you from confusion to a thriving business that pays you first:
Step 1: Organise Cashflow
Outcome: Set up Profit First accounts for crystal-clear financial control.
Step 2: Cut Expenses
Outcome: Slash costs (e.g., £9,000/year) and boost profits instantly.
Step 3: Secure Owners Pay
Outcome: Lock in a steady income to support your lifestyle goals.
Step 4: Clear Personal Debt
Outcome: Wipe out debt fast for true financial freedom.
Step 5: Plan Business Debt
Outcome: Tackle liabilities with a solid, sustainable strategy.
Step 6: Nail Pricing
Outcome: Charge what you’re worth and skyrocket revenue.
Step 7: Master Taxes
Outcome: Save for taxes effortlessly, dodging surprises.
Step 8: Track Performance
Outcome: Spot profit hotspots with key metrics.
Step 9: Fuel Growth
Outcome: Scale smartly with systems and bold targets.
Step 10: Prep Contingencies
Outcome: Build resilience with funds and insurance.
Step 11: Choose Your Path
Outcome: Scale, stabilise, or sell—decide with confidence.
Step 12: Map Your Success
Outcome: Craft a roadmap aligning business and life goals.
Are you stuck in a cycle of stress, chasing sales, but never seeing the profit you deserve?
You’re not alone. Most business owners are so focused on top-line revenue—hitting that £500K or £1M mark—that they miss the real game-changer: profit. I’d rather have a £500K business with £200K profit than a £1M business with £50K! But without the right roadmap, you’re left overworked, underpaid, and on the fast track to burnout.
THE PROBLEM
You’re working 60-hour weeks, but your bank account doesn’t reflect it—your accountant’s focused on tax returns, not your growth.
You don’t know your most profitable products, your break-even point, or how much to set aside for tax, profit, or even your own pay.
You’re scared of your numbers, leaving you in the dark—sleepless nights wondering if you’ll make payroll or cover that VAT bill.
The Solution
how to build a financially healthy business
This isn’t just a book—it’s your 12-step roadmap to financial clarity, control, and confidence. In 12 actionable chapters, I’ll guide you from confusion to a thriving business that pays you first:
Step 1: Organise Cashflow
Outcome: Set up Profit First accounts for crystal-clear financial control.
Step 2: Cut Expenses
Outcome: Slash costs (e.g., £9,000/year) and boost profits instantly.
Step 3: Secure Owners Pay
Outcome: Lock in a steady income to support your lifestyle goals.
Step 4: Clear Personal Debt
Outcome: Wipe out debt fast for true financial freedom.
Step 5: Plan Business Debt
Outcome: Tackle liabilities with a solid, sustainable strategy.
Step 6: Nail Pricing
Outcome: Charge what you’re worth and skyrocket revenue.
Step 7: Master Taxes
Outcome: Save for taxes effortlessly, dodging surprises.
Step 8: Track Performance
Outcome: Spot profit hotspots with key metrics.
Step 9: Fuel Growth
Outcome: Scale smartly with systems and bold targets.
Step 10: Prep Contingencies
Outcome: Build resilience with funds and insurance.
Step 11: Choose Your Path
Outcome: Scale, stabilise, or sell—decide with confidence.
Step 12: Map Your Success
Outcome: Craft a roadmap aligning business and life goals.
Now Available For Instant Download
Get Your Copy + Bonuses today!
REGULAR PRICE: $260
YOUR PRICE: ONLY $9.97
(You're saving $250.03 Today!)
Backed by our 30-day money back guarantee. You'll love the book, or we'll give you your money back AND let you keep the book & bonuses.
(You're Saving $98 Today!)
hERE'S EVERYTHING YOU'RE GETTING TODAY FOR JUST $9.97
THE FINANCIALLY HEALTHY BUSINESS METHOD & FREE BONUSES:
Everything you need to take control of your cash, build consistent profit, and create a sustainable business that supports your lifestyle — even if numbers aren’t your thing.
INCLUDED WITH YOUR ORDER
The Book
A 12-step system to master cashflow, slash expenses, pay yourself first, and plan for growth or exit.
INSTANT ACCESS (VALUE: $97) FREE
Profit First Core Chapters
Free access to core chapters of Profit First by Mike Michalowicz—the game-changing methodology.
INSTANT ACCESS (VALUE: $26) FREE
Bonus Templates
Debt Freedom Tracker
Risk Readiness Plan
Expense Slashing Guide
Roadmap Essentials
Owner's Pay Blueprint
(click the image to view)
INSTANT ACCESS (VALUE: $137) FREE
You Get Everything Today For Just
$9.97
Backed by our 30-day money back guarantee.
Available Now For Instant Access. Start Reading In The Next 2 Minutes.
Here are some results:
"Great advice, jargon-free."
"So clear, professional, real clarity on solutions and benefits, great advice and making jargon understandable. Easy to dip in and out and grab ideas etc. Readable and uplifiting."
- xx Graphic illustrator/recorder
"Numbers are not your enemy... "
"Love this bit "numbers are not your enemy, they are your greatest asset""
- Sam, Coach
"You are brill!"
"My brother-in-law says it's the best book he's read this year. You are brill!"
- Karl, Charity
"My vision is coming to life"
- Seb, Bathroom fitting biz
"My finances have never been so organised."
- Gillian, E-Commerce
"Keeping my Online Fitness business Fit"
"Professional, knowledgable, accurate and up to date
- Rachel, Personal trainer
"Instrumental in the growth of my business"
"Found it easy working with Deb. Has been instrumental in the growth of my business these last few months."
- Sebastian, Property development biz
"I want to use this in my graphic design business"
- Leo, Musician collaboration biz
"I'm so glad I saw you today. Honestly, I could have cried. You were a breath of fresh air."
- Sophia, Cleaning services
Real Results Speak Louder Than Words
Peter’s Story – From Business Struggles to Financial Confidence
PROBLEM: Peter’s business was stuck in survival mode, constantly struggling with cash flow issues and financial uncertainty. Despite his hard work, he wasn’t paying himself consistently, and he had no clear financial strategy for growth. The lack of financial control led to stress and unpredictability, making it difficult for him to make confident business decisions.
SOLUTION: Peter implemented the Profit First system with Deb’s guidance. He learned how to properly allocate his revenue, ensuring that profit, tax, and owner’s pay were set aside before covering expenses. He restructured his spending, identified unnecessary costs, and built a habit of regular financial reviews. By following a disciplined cash flow management approach, Peter gained financial stability and was able to confidently plan for growth.
RESULT: Transformed a struggling business into a financially stable and profitable venture using Profit First.
"My life changed forever"
“Deborah and the team have helped me get to understand my finances and make me feel good about my business again. Extremely professional, knowledgeable and approachable. I hope to work together for years to come.”
about Me
I’m Deb Halliday, founder of The Accounts Ladies, an award-winning UK accountancy practice, and a Certified Profit First Professional. I’ve helped hundreds of business owners—like you—turn financial chaos into profit-driven success. My clients have seen turnovers soar (from £450K to £1.1M in 18 months) and profits grow by up to 542.34% in a single year. I’ve been where you are—a single mum juggling a business, living invoice to invoice—until I cracked the code to consistent profits. Now, I’m sharing it with you.
Why I Use Profit First
I’m a certified Profit First Professional, and I use this system because I’ve seen how powerful it is — not just for my clients, but in my own business too.
Traditional accounting tells you to subtract your expenses from your sales and hope there’s something left over. But with Profit First, we flip that. You take your profit first, then learn to manage your business within the rest. It’s simple, practical, and it works.
I don’t believe you should have to stress over spreadsheets or guess your way through financial decisions. With Profit First, I help business owners take control of their cash, pay themselves consistently, and build a business that truly supports the life they want — not the other way around.
HERE'S WHAT WILL HAPPEN AFTER READING THIS BOOK
Once you grab your copy of How to Build a Financially Healthy Business, you’ll finally be able to stop doing all the things you think you have to do to manage your money — like stressing over spreadsheets, guessing your way through finances, or putting off profit planning — and start building a business that actually pays you first.
Click the image to make it bigger
Backed by our 30-day money back guarantee.
Real Results Speak Louder Than Words
Peter’s Story – From Business Struggles to Financial Confidence
PROBLEM: Peter’s business was stuck in survival mode, constantly struggling with cash flow issues and financial uncertainty. Despite his hard work, he wasn’t paying himself consistently, and he had no clear financial strategy for growth. The lack of financial control led to stress and unpredictability, making it difficult for him to make confident business decisions.
SOLUTION: Peter implemented the Profit First system with Deb’s guidance. He learned how to properly allocate his revenue, ensuring that profit, tax, and owner’s pay were set aside before covering expenses. He restructured his spending, identified unnecessary costs, and built a habit of regular financial reviews. By following a disciplined cash flow management approach, Peter gained financial stability and was able to confidently plan for growth.
RESULT: Transformed a struggling business into a financially stable and profitable venture using Profit First.
"My life changed forever"
“Deborah and the team have helped me get to understand my finances and make me feel good about my business again. Extremely professional, knowledgeable and approachable. I hope to work together for years to come.”
about Me
I’m Deb Halliday, founder of The Accounts Ladies, an award-winning UK accountancy practice, and a Certified Profit First Professional. I’ve helped hundreds of business owners—like you—turn financial chaos into profit-driven success. My clients have seen turnovers soar (from £450K to £1.1M in 18 months) and profits grow by up to 542.34% in a single year. I’ve been where you are—a single mum juggling a business, living invoice to invoice—until I cracked the code to consistent profits. Now, I’m sharing it with you.
Why I Use Profit First
I’m a certified Profit First Professional, and I use this system because I’ve seen how powerful it is — not just for my clients, but in my own business too.
Traditional accounting tells you to subtract your expenses from your sales and hope there’s something left over. But with Profit First, we flip that. You take your profit first, then learn to manage your business within the rest. It’s simple, practical, and it works.
I don’t believe you should have to stress over spreadsheets or guess your way through financial decisions. With Profit First, I help business owners take control of their cash, pay themselves consistently, and build a business that truly supports the life they want — not the other way around.
HERE'S WHAT WILL HAPPEN AFTER READING THIS BOOK
Once you grab your copy of How to Build a Financially Healthy Business, you’ll finally be able to stop doing all the things you think you have to do to manage your money — like stressing over spreadsheets, guessing your way through finances, or putting off profit planning — and start building a business that actually pays you first.
Click the image to make it bigger
Backed by our 30-day money back guarantee.
hERE'S EVERYTHING YOU'RE GETTING TODAY FOR JUST $9.97
THE FINANCIALLY HEALTHY BUSINESS METHOD & FREE BONUSES:
Everything you need to take control of your cash, build consistent profit, and create a sustainable business that supports your lifestyle — even if numbers aren’t your thing.
INCLUDED WITH YOUR ORDER
The Book
A 12-step system to master cashflow, slash expenses, pay yourself first, and plan for growth or exit.
INSTANT ACCESS (VALUE: $97) FREE
Profit First Core Chapters
Free access to core chapters of Profit First by Mike Michalowicz—the game-changing methodology.
INSTANT ACCESS (VALUE: $26) FREE
Bonus Templates
Debt Freedom Tracker
Risk Readiness Plan
Expense Slashing Guide
Roadmap Essentials
Owner's Pay Blueprint
(click the image to view)
INSTANT ACCESS (VALUE: $137) FREE
You Get Everything Today For Just
$9.97
Backed by our 30-day money back guarantee.
Available Now For Instant Access. Start Reading In The Next 2 Minutes.
Here are some results:
"Great advice, jargon-free."
"So clear, professional, real clarity on solutions and benefits, great advice and making jargon understandable. Easy to dip in and out and grab ideas etc. Readable and uplifiting."
- xx Graphic illustrator/recorder
"Numbers are not your enemy... "
"Love this bit "numbers are not your enemy, they are your greatest asset""
- Sam, Coach
"You are brill!"
"My brother-in-law says it's the best book he's read this year. You are brill!"
- Karl, Charity
"My vision is coming to life"
- Seb, Bathroom fitting biz
"My finances have never been so organised."
- Gillian, E-Commerce
"Keeping my Online Fitness business Fit"
"Professional, knowledgable, accurate and up to date
- Rachel, Personal trainer
"Instrumental in the growth of my business"
"Found it easy working with Deb. Has been instrumental in the growth of my business these last few months."
- Sebastian, Property development biz
"I want to use this in my graphic design business"
- Leo, Musician collaboration biz
"I'm so glad I saw you today. Honestly, I could have cried. You were a breath of fresh air."
- Sophia, Cleaning services
Backed by our 30-day money back guarantee.
limited time special - download the digital version plus exclusive bonuses for only $9.97
Build a Profitable Business That Funds Your Life—
Not Drains It
This is the exact framework we worked through with our clients in our £10k biz financial coaching program- turning into profitable, scalable businesses—and it’s yours today for just $9.97.
Click the image to make it bigger
Frequently Asked Questions
Who is this book for?
👉 This book is for business owners, freelancers, and entrepreneurs who want to take control of their finances, improve cash flow, and build a business that supports them—without financial stress.
Do I need accounting experience to understand this book?
👉 Not at all! This book is written in clear, jargon-free language, making it easy to follow, even if you have zero financial background.
What makes this book different from other finance books?
👉 Unlike traditional finance books that overwhelm you with complicated theories, this book provides a simple, actionable system based on real-life business success. You’ll learn step-by-step how to create a business that is always profitable.
Can I apply these strategies if I’m just starting my business?
👉 Yes! The earlier you implement these financial strategies, the better. This book will help you set up your finances correctly from the start, avoiding common cash flow pitfalls.
Is there an audiobook version?
👉 The audio book is available at checkout.
What’s included in the bonus when I buy the eBook?
process?
👉 You’ll receive exclusive access to the core chapters of Profit First, a step-by-step Profit First guide, and actionable worksheets to start applying these strategies immediately.
Will this book help if my business is already struggling financially?
👉 Absolutely! This book is designed to help business owners at all stages—whether you’re just starting out or need a complete financial reset. It provides clear, practical steps to get back on track.
How quickly will I see results after applying these strategies?
👉 With Profit First, you'll see results from your very first allocation! Many business owners notice improvements in their cash flow immediately after implementing these principles. The first level of the book is designed to deliver immediate results and set you on the path to long-term financial stability. The more consistently you apply the system, the greater your financial success!
Backed by our 30-day money back guarantee.