You can start with the Profit First 5 day Challenge

Quick wins, instant clarity, and your first cashflow breakthrough in less than a week.

DIY self paced training.

Join the Challenge

Inside the Profit First 5 Day Challenge ...

  • Step by Step video Lessons:

  • Day 1; Intro - Principles & Financial Basics

  • Day 2: Instant Initial Assessment

  • Day 3: Profit First Set up

  • Day 4: Allocations, Roll Out & Rhythm

  • Day 5: Anomalies and Future Adjustments

  • Written Instructions for all 5 day lessons

  • Done for you templates, step by step guide with Profit First Calendar, Jargon ebook.

  • Profit First Calculator/Tracker & instructions

  • Free PDF Core Chapters of Profit First by Mike Michalowicz

  • BONUS: Profit First App link and Tutorials

"Blown Me Away!"

If Deb Halliday of The Accounts Ladies Uk is not already on your radar for empowering you in business and enlightening you on improving profitability , then she should be.

This talk has blown me away!"

Julietta - The Brand Tribe

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"I Feel Good About My Business Again!"

“Deb and the team have helped me get to understand my finances and make me feel good about my business again. Extremely professional, knowledgeable and approachable. I hope to work together for years to come.”

Patrick - Climarite Ltd

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"You're Like the Special Forces "

"You're like the special forces of accountants. you swoop in, rescue us and put us back on the right path."

Daniel- Natures Science Ltd

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" A True Mentor"

“I have been working with Deb & the Accounts Ladies team. Deb has been brilliant with making me feel at home, empowering me with her knowledge and has been a true mentor to me whilst starting up my own practice. I recommend all people wanting to use Profit First methodology within their business to reach out to Deb at The Accounts Ladies to get started on their journey to becoming more profitable and get the outcomes they desire. Absolutely love working with them!!”

Nicole - Ginger Bucks Ltd

Developed by Certified Profit First Professionals (PFP), includes proven techniques for mastering cash flow and the Profit First system.

📺Watch Mike Michalowicz introduce Deb Halliday and

The Accounts Ladies on our YouTube channel:

👉@deb-theaccountsladiesUK

Hi I'm Deb

Deb Halliday is a Certified Profit First Professional, Qualified Trainer, and Author. She is the Founder of The Accounts Ladies—an award-winning accountancy, bookkeeping, and financial coaching firm. With over 18 years’ experience, Deb has helped business owners take control of their finances, boost profits, and finally pay themselves what they deserve.

Profit First training is at the heart of Deb’s approach, empowering clients with a simple, proven cash management system that delivers real, lasting results. Think ABC: Accountants, Bookkeepers, and Coaches—all with a strong focus on business financial coaching and the Profit First method.

In 2025, Deb stepped away from day-to-day accountancy to reach more business owners through training, speaking, and her book, How to Build a Financially Healthy Business: Stress Less & Pay Yourself More. As part of the UK Profit First Professionals team, designer of The Profit First Professionals UK & Ireland University Certification program and co-host of the Profit First Pathway group, Deb now teaches accountants, bookkeepers, coaches, how to implement Profit First and create businesses that thrive from day one.

Through The Accounts Office Training Academy, Deb offers practical training through the natural learning process of relatable character and scenario storytelling. Partnering with training and coaching memberships to support their members with their business financial skills training. Having blended her experience of working for a Central London Training Company in a previous career with her accountancy and bookkeeping experience, she’s known for her approachable, no-nonsense style—making business finance simple, actionable, and even enjoyable.

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